Understanding Online Promotion and Digital Communication

This course introduces students to the fundamentals of digital platforms and online marketing concepts, helping them understand how brands and businesses communicate online.

Curriculum Focus

• Basics of digital marketing

• Social media platforms understanding

• Online content awareness

• Digital branding fundamentals

• Ethical online practices

Teaching Approach

• Concept-based teaching

• Real-life examples and case studies

• Practical demonstrations

• Awareness-focused learning

Key Learning Outcomes

• Understanding of digital platforms

• Awareness of online communication strategies

• Responsible use of digital media

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